AI & automation partner · Valencia, Spain

I help companies find where AI and automation pay off, and then I build it.

Three-time founder. I have run sales, operations and finance myself, so I start from how your business works, not from the tools. The result is a business that grows, runs leaner and gets more done with the same team.

Where I help

What clients say

“For the first time I can see which leads are worth my time and what actually works. I open the app, do today's work, and nothing slips through the cracks.”
Milena PelletanCEO & Founder at PipalupaPipalupa Sales Hub →
“Gonzalo turned a service we ran by hand over chat into a real platform. Patients reach a doctor faster, and the paperwork takes care of itself.”
Enrique MedanoFounder at HSH SaludHome Sweet Home Salud →
“He took a complex mix of payments, identity checks and blockchain and made it feel simple for investors and for our team.”
Andrés Pérez CuestaCEO at InmoCrowdersInmoCrowders →
“Our customers reorder on their own now, and orders reach our ERP without anyone retyping them. Gonzalo understood how our business works before he wrote a line of code.”
Lucas MartinCOO at PackPoint SAPackPoint →
“Closing the month used to mean spreadsheets and endless messages. Now every collaborator knows what they'll be paid, and we close payouts from a single screen.”
Ana PianciolaProducer at PipalupaPipa Colab →
“We used to spend the first week of every month pulling numbers channel by channel. Now the data is already there, and the conversation with each client starts from what to do next.”
Jonny MacIntoshCEO at Listener KidsChannel Spark →

How I work with you

01

Understand the business

I start with how you make money and where time leaks: who does what today, what breaks, and what a good week looks like.

02

Prioritise by impact

Not everything should be automated. We pick the few changes worth doing first, with a clear cost, effort and expected benefit for each.

03

Build fast, with your team

I design and build the solution in weeks, inside the tools your team already uses, and keep a human in control wherever judgement matters.

04

Measure and improve

Once it is live, we look at what changed, adjust and move on to the next opportunity.

Ways to work together

1–2 weeks

AI & automation diagnostic

I map your key processes and deliver a prioritised plan: where AI and automation pay off, what to leave alone, and what each option costs.

Weeks, not months

Implementation

I build what we prioritised, from a single automation to a full internal platform, integrated with your existing tools and data.

Monthly

Ongoing partner

A fixed number of hours each month to improve what is live, add new automations and help your team adopt AI in its daily work.

Where is your business losing time?

Tell me how your team works today and what you would like to improve. We will find out together whether AI and automation are the right answer.